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Essentially, keyword research is the process of uncovering and analyzing the actual words and phrases people type into search engines. We’ll break down the fundamental concepts, walk you through a stepbystep process. Keyword analysis is the process of evaluating queries people type into search engines to identify and prioritize search terms you want to rank for—and use them more. Keyword research —the process of uncovering keywords and search terms your target customers are looking for—can only take you so far.

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