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A deep dive into how allstate’s iconic mayhem character redefined insurance advertising through humor, relatability, and unforgettable branding. The mayhem campaign is designed to get people to rethink their current insurance policies, because there are any number of things that could happen in life that their companies. Winters plays mayhem, the unpredictable character who shows up in commercials to represent life’s everyday accidents. See the data and insights on the funniest, most memorable and most effective mayhem ads since 2010.

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